James Wycherley began the Transforming Insight book with the words “this is the best time ever to work in a corporate Insight team.” In early 2020, it seemed that a combination of better data, an enhanced understanding of consumer psychology, and an increasing appetite from senior management had presented Insight teams with a greater opportunity than ever before.
But by the end of 2020, it was becoming clear that in many organisations, the lockdowns and the disruption they caused to normal living and purchasing behaviour had presented Insight teams with a moment in the spotlight.
For some this was built off the back of having already enjoyed quite a high profile, but for many the uncertainty that senior managers were feeling in 2020 and 2021 elevated the position of the Insight team as never before.
What’s happened since? James is joined by IMA colleague Lisa Dutton to bring us up to date.
Please listen to find out more!
Topics Discussed
This is episode 60 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.
You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the world’s leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved.