Welcome to Season 7 of the Transforming Insight podcast! Episode 48 is going to begin where we left off with our focus on the positioning of Insight teams – the relentless focus that successful teams have on their position in the hearts, minds and decision-making processes of their organisations.
In today’s episode, James and Lisa look at the reputation of our Insight teams, and how we need to manage it carefully to enhance our positioning.
It’s a bit like our companies obsessing about customer experience so that individual interactions don’t undermine their corporate brand: we can say what we like about the purpose of our Insight teams, but their positioning will be fatally undermined if the practical experience of working with any of our colleagues gives a very different impression.
There are two angles to this topic. First, how do we help our Insight teams to do things right? And second, how do we put processes in place to make sure we are doing the right things?
In my experience, the first is often easier than the second, but unless we address both, we can reinforce the wrong assumptions that other departments make about the role of the Insight team.
Remember the old joke? That poor organisations use Insight like a drunk uses a lamp post… more for support than illumination? Well, we need to look carefully at how our team works and ask whether we don’t sometimes encourage that perception.
Please listen to find out more!
Topics Discussed
This is episode 48 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.
You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the world’s leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved.